Trica Jean-Baptiste established Morgensheer Hospitality, Inc. in 2013 after a quarter century in the hospitality industry. As Executive Team Leader for Real Estate and Hospitality Divisions, Trica assists clients with all aspects of their hospitality investment needs. A licensed real estate sales executive, Trica’s strength is in strategically matching potential investors/buyers with assets inline with their investment goals. As a well-respected and connected former hospitality executive, Trica has amassed an impressive database of institutional investors and hotel owners enabling her to identify coveted off-market hotel assets and development investment opportunities. Her understanding of domestic and international hospitality markets, coupled with established relationships with leading hospitality brands, institutional investment banks, REITS, Sovereign Wealth Funds and real estate family offices, enable her to identify desirable off-market hospitality assets.
Trica is a twenty-five year veteran of the hospitality industry with a storied career. She has held in-house communications positions at some of the industry’s well-known brands such as Doral Hotels & Resorts, Le Parker Meridien and Cendant Corporation (now Wyndham Hotels). Prior to forming Morgensheer Hospitality, Inc., Jean-Baptiste created and operated the award-winning Trica Jean-Baptiste Communications, Inc., a New York-based boutique public relations agency specializing in travel and tourism. During the agency’s 15-year tenure, it represented some of the most revered travel, tourism and hospitality brands in the world Such as: Rosewood’s Caneel Bay, Little Dix Bay and Martineau Bay Resorts, Rocco Forte Hotels & Resorts (Berlin, Brussels, Edinburgh, Florence, Frankfurt, London, Munich, Rome, St. Petersburg, Russia); Scottish Business Tourism Unit, Brussels tourism, government of Dubai Tourism Authority.
She is the author of OPERATION RESET:A GUIDE TO REINVENT YOUR CAREER IN ANY ECONOMY - Charting Your Course (Amazon.com) and a contributor to Ehotelier.com.