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Sally Firth

Marketing Communications - Public Relations - United Kingdom

Sally Firth specializes in travel and lifestyle and works across the board, from international lifestyle brands and services, to smaller companies. She provides Morgensheer Hospitality Inc.’s clients realistic, response driven results with a creative and practical approach to projects.

A seasoned Communications specialist, She is adept at all aspects of PR and marketing communications campaigns, from running an efficient and pro-active press office facility, to planning strategies, organizing promotional events such as press conferences, open days, exhibitions, tours and visits, to producing presentations and designing collateral.

As a Communications Consultant with extensive European media resources, Sally creates customized communications strategies and campaigns in support of the overall sales and marketing goals and objectives.

With 20 years experience in the tourism industry, she has an extensive knowledge and understanding of the industry and its culture, and has been lucky enough to oversee many exciting PR projects with great success and has worked for many high profile organizations including:

Rosewood's Las Ventanas al Paraiso, Shangri-La Hotels & Resorts; Regent Hotels International; InterContinental Hotels Group; Corinthia Hotels International; The Carnegie Club’s Skibo Castle and Stapleford Park, Peter de Savary’s de Savary Properties, The Landmark London, Blenheim Palace, Wales Tourist Board; Trinidad & Tobago Tourist Board; Fiji Visitors Bureau, to name but a few.

Recently completing a six-year contract with Peter de Savary, the pioneer of exclusive clubs such as The Carnegie Club’s Skibo Castle, The St. James’s Clubs and the Abaco Club amongst others, first as in-house PR for the Carnegie Club’s Skibo Castle and Stapleford Park and later returning in 2009 as a consultant to represent the de Savary Properties brand - including Mount Cinnamon, Grenada, Caribbean, The Cary Arms, Devon and The Old Swan & Minster Mill, Cotswolds, UK; Sally has been fortunate enough to represent a selection of other distinct properties, whilst leveraging the de Savary brand for media opportunities.