Charles Lorimer

Strategic Advisor

Golf Resort Management Operations

Charles Lorimer is an experienced executive with a broad range of senior international roles within the golf, entertainment and hospitality industries. Charles held senior positions in two of the world’s leading multi-course management companies including ClubLink Corporation with 50+ courses in the U.S. and Canada and Pacific Links International with 20 owned courses and a network of 350+ affiliated courses in 30+ countries worldwide. Charles continues to establish himself as an expert in designing and executing golf club & golf resort operating business models with over 80 successful launches to date. Over the course of his career, Charles has also hosted 30+ PGA TOUR sanctioned golf tournaments and is well positioned to consult on every logistical aspect ranging from assembling tournament committees to sales of sponsorship and tourism partnerships. Charles and his team won the PGA TOUR Champions’ prestigious Special Achievement Award for flawless execution of the 2012 Pacific Links Hawaii Championship.

During his career, Charles has served on several Boards including:

  • Georgian College: Golf Management Advisory Board

  • Canadian Golf  Tourism Alliance: Board of Directors and Past President

  • Taylor Made Adidas Canada: President’s Advisory Board

  • Destination Ontario: Board of  Directors

Golf Resort Services Provided:

  • Market Analysis

  • Strategic Positioning and Branding

  • Business Plan Creation

  • Golf  Course Designer Selection and Negotiation - International

  • Partnership  and Alliances

  • Membership Program Development and Integration

  • Sales Training

  • Performance Management Evaluations

Event Management Services Provided:

  • Visioning, Strategizing and Tactical Execution

  • Professional Tour Negotiations - International

  • Event Planning and Budgeting

  • Sales Strategies Development

  • Sponsorship and Partnership Programs

  • Hiring and Executive Oversight Management