Brand Strategy, Management and Leadership
Robyn Pratt is considered a leader in the development and implementation of a solid and meaningful on-brand customer experience. She has supported and led various brand initiatives relating to bringing the brand to life through the guest experience with world renown hospitality brands such as: Dolce Resorts, Le Meridien, Belmond Hotels, St. Regis, Sands China – Macau, The Luxury Collection, W Hotels among others.
As head of Morgensheer Hospitality, Inc.'s Brand Strategy, Management/Operations/Leadership division, Robyn works closely with the Real Estate Advisory and Investment teams to devise strategies ensuring ROI for investors and shareholders.
Robyn brings over 35 years’ experience spanning General Management, Sales & Marketing, Brand Strategy and Execution, Change Management, Project Leadership, Leading Teams and Quality Assurance at an international level.
Robyn led the Six Sigma and Operational Innovation team and was instrumental in implementing Blue Ocean Strategy across 240 hotels. She has led teams both on regional and international level in a diverse range of disciplines - all focused on creating incremental value for the client.
Robyn is the founder of Impact Consulting Ltd. based in Malta. Prior to forming Impact, she held various positions in hotel operations, including Vice President, Brand Management and Brand Leader for Design and Luxury brands for Starwood Hotels, Europe, Africa, & the Middle East (EAME). In that role, she led the brand and Quality Assurance efforts of nine brands across 240 hotels. Robyn was instrumental in developing the EAME Customer Experience team.
Robyn is Australian and recipient of various professional and personal awards, including “Queensland Business Woman of the Year,” International Woman Chiefs of Enterprises Achievement Award for Contribution to the Australian Tourism Industry and Starwood's “Presidents Award.”
Following her experience with a six-month loss of memory following a medical procedure, Robyn wrote and published “To Build a Lifetime.” She shares her experience through comprehensive workshops related to the power of communication and decision making.
Robyn is an Affiliate of Leadership Alliance International and sits on the Board of Directors at SIT, Special Interest Travel, a Demajo Company. Other directorships currently held are with Healthy Heat Ltd., PaySecure International Ltd., Mocinno Hospitality, Ltd. and Local Treasures Hotels & Resorts.
Brand Strategy and Execution
Service Culture Design & Management
Quality Assurance and customer experience
Leadership and development
Innovation and change management